Things I Did
Website Design
Website Development
AI-Generated Imagery
AI-Generated Video
Document Design
Deck Design
Company
Crow Industries
Role
Head of Design
Year
2024 → Present
Live website
Visit websiteCrow Industries is a defense tech company building Fenris: an unmanned ground vehicle that carries up to 1,000 lbs of payload through contested, GPS-denied environments, keeping humans out of harm’s way.
I came in and revamped how the brand shows up: the website end-to-end, the decks and documents that go in front of investors and defense partners, and assets used at events through AI generated imagery and video pipelines that put Fenris in environments that camera crews couldn’t normally reach.
The Problem
Fenris needed to be seen on the field: different terrains, payloads, and missions, but we lacked the imagery and video needed to make an editorial level website and brand showing the actual product.
The imagery and video needed to be generated and had to match the real machine exactly but standard models didn’t cut it. The vehicle would come out looking completely different than the actual design. That’s when I decided to use LoRA models to encapsulate the product exactly into a model that could be used over and over with 1:1 accuracy.
Figma Weave
Pipeline for AI generated imagery and video
Here’s some of the high-quality imagery and video I produced for Crow Industries that was used across the website, decks, and print assets:
Fenris V2 Model
Fenris V2 + Gurney attatchment
Showcasing multiple units in one image
For the website, I went with a larger-than-life display of cinematic visuals that paint a picture of the product and its capabilities in the defense, mining, and space sectors.
Print work delivered: Briefing documents presented to governments, product catalogs sent to potential buyers, and banners for the convention floor. All derived from the same generated pipeline of imagery, upscaled for print.
