Things I Did
Brand Identity Design
Product Design
Website Design
Website Development
Document Design
Company
SolarShare
Role
Lead Designer
Year
2024
Live website
Visit websiteSolarShare is a SaaS that gives users fractional ownership in solar energy projects, with returns powered by blockchain.
I came in as lead designer, designed the product end-to-end and revamped the brand around it: the dashboards where users track their panels’ production and returns, the website, and the documents that carry the brand to investors.
Revamping the brand
Solarshare already had a website and product design in the work, but wanted an upgrade that looked more professional and established.
I revamped the color and type system and introduced a visual language that made a blockchain product feel like a clean energy company instead of a crypto project.
Before
After
Before
After
The Product
I redesigned every screen and rethought the experience underneath them: the full process of how someone goes from curious to invested, and what they see once their money is in a farm.
Solarshare sequential purchase flow
Whitepaper Design
For the whitepaper design, I created a system that uses a light color-system for displaying information, and a dark color-system for displaying data.