Things I Did

Brand Identity Design

Product Design

Website Design

Website Development

Document Design

Company

SolarShare

Role

Lead Designer

Year

2024

Live website

Visit website

SolarShare is a SaaS that gives users fractional ownership in solar energy projects, with returns powered by blockchain.

I came in as lead designer, designed the product end-to-end and revamped the brand around it: the dashboards where users track their panels’ production and returns, the website, and the documents that carry the brand to investors.

Revamping the brand

Solarshare already had a website and product design in the work, but wanted an upgrade that looked more professional and established.

I revamped the color and type system and introduced a visual language that made a blockchain product feel like a clean energy company instead of a crypto project.

The original SolarShare site: teal hero with flat illustration, ‘Invest in Solar Energy with SolarShare’, and the NFT-led sections beneath.

Before

The revamped SolarShare site: photographic sunrise hero over solar farms, ‘Empower Your Future with Solar Energy’, farm cards, and the clean energy visual system.

After

The original SolarShare dashboard: teal UI with panel monitoring grid, gold financial bars, and energy production charts.

Before

The revamped SolarShare dashboard: dark UI with financial and energy production charts, live farm video feed, and NFT capacity remaining.

After

The Product

I redesigned every screen and rethought the experience underneath them: the full process of how someone goes from curious to invested, and what they see once their money is in a farm.

Solarshare sequential purchase flow

Blockchain transaction details

Whitepaper Design

For the whitepaper design, I created a system that uses a light color-system for displaying information, and a dark color-system for displaying data.

SolarShare whitepaper spreads fanned out: light pages — the cover, problem statements and solution, risk factors and mitigation strategies, and the team — around the dark data pages showing $SOLAR tokenomics, vesting schedules, and the vesting timeline.